Interactive Mobile App | UX/UI | Visual Design
Toyota: Mobile Find Your Match is an experience that allows users to go window-shopping for a vehicular companion based on algorithms from users selecting certain qualities most important to them and to find the model that fits their needs.
If car hunting is a full-time job, then car hunting overall is an overtime one. Ditch the laborious online marketplace search and get off Craigslist. You can swipe through your new potential car, truck or SUVs options with ease using Toyota “Find Your Match.”
Create an intuitive and fun experience for potential Toyota owners who are unsure which models to choose from. As well as keep users engaged within the content, ultimately collect data and find ways to optimally provide datasets to customers.
I conducted interviews from customers at multiple Toyota dealerships, with family, friends and colleagues to find out about their pain points during the process of the car buying experience. I analyzed the interview results by creating user personas and working alongside a copywriter to come up with potential questions to ask. The research helped us gain insight into the pain points that the users are experiencing and to construct a better solution to their problems. After multiple iterations, we created a mobile application, “Find Your Match,” aiming at helping indecisive customers select a vehicle model that fits their lifestyle.
OMG! I am so intimidated walking into a car dealership, knowing little about the vehicle I am researching about.
I prefer to research online in the comforts of home and not have to worry about the salesperson onsite haggling…
…all of my kids are involved in sports and we all love to go on adventurous road trips.
I refuse to be seen in a “soccer dad” type of vehicle!
I need to find better options than having to fuel up at the gas station all the time.
28 years old
Single with no kids
Allie gets very emotional about shopping for cars because she get anxiety attacks just the thought talking to a salesperson. Recently, she’s turned to online search to avoid the hassle of stepping foot at a dealership.
45 years old
Married with 4 kids
Greg is an active father of four kids, ranging in the ages of 3 to 16. He still plays team sports and is always connected with family and friends through the internet and his mobile phone.
32 years old
Married with 1 child
Jill is a regional director for a hospital who travels by car 3-5 times each week. She is frustrated by the fact gas prices are soaring and she wants to make a positive impact on the environment.
300 x 250 Medium Rectangle Ad
Vehicle Cards matched based on personalities