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Interactive Mobile App
Increased CTR by 2.16% and conversions by 643% with redesigned “Toyota: Mobile Find Your Match.”
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If car hunting is a full-time job, then car hunting overall is an overtime one. Ditch the laborious online marketplace search and get off Craigslist. You can quickly swipe through your new potential car, truck, or SUV options using Toyota’s “Find Your Match.”
I created an intuitive and fun experience for potential Toyota owners unsure which models to choose. As well as keep users engaged within the content, ultimately collect data, and find ways to provide datasets to customers optimally.
I interviewed customers at multiple Toyota dealerships, with family, friends, and colleagues, to find out about their pain points during the car buying experience. I analyzed the interview results by creating user personas and working alongside a copywriter to develop potential questions.
The research helped us gain insight into the pain points that the users are experiencing and construct a better solution to their problems. After multiple iterations, we created a mobile application, “Find Your Match,” aiming at helping indecisive customers select a vehicle model that fits their lifestyle.
Age: 23
Profile: Single with no kids
Occupation: Dental Hygienist
Allie gets very emotional about shopping for cars because she gets anxiety attacks just the thought of talking to a salesperson. Recently, she’s turned to online search to avoid the hassle of stepping foot at a dealership.
Age: 45
Profile: Married with 4 kids
Occupation: Loan Officer
Greg is an active father of four kids, ages 3 to 16. He still plays team sports and connects with family and friends through the internet and his mobile phone.
Age: 52 years old
Profile: Married with 1 child
Occupation: Director of Health Services
Jill is a regional director for a hospital who travels by car 3-5 times each week. She is frustrated by gas prices soaring and wants to impact the environment positively.
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