Insureon

Insurance Marketplace

Insureon is an independent marketplace for online delivery of small business insurance.

Client

Insureon

Timeline

3-4 months

Service

Data Research · KPIs · User Journey Map · UI Design · Business Metrics

Objective

01 · ABOUT

Prado West is a new, mixed-use, multi-family building in Dana Point, California. The site is located between the Pacific Coast Highway (PCH) and Del Prado Avenue, with easy access to the I-5 highway, shops, restaurants, bike/hiking trails, and the Dana Point Marina.

02 · Approach

Every business can benefit from business insurance coverage; some policies are required by law. Learn more about how insurance can help your small business.

It helps get a better completion rate.
It is an intimidating and daunting experience to have a massive number of fields.
Organize questions into groups and divide them into multiple sections logically.
Keep the user focused on one task at a time.
Break up long workflows and set for what’s ahead.
Create movement as if narrating a story. In essence, lead your users to the next step as if we are co-writing the story with them.
Show progress toward a goal.