A responsive web dashboard that connects residents (busy young professionals) who live in the same private community.
Client
Millennium
Timeline
2 Months
Service
Market Research · UX Strategy · UX/UI Design · Art Direction · Prototyping
Objective
01 · Approach
My task was to design a responsive web dashboard that connects residents that live in the same private community (a building, for example). The target audience is busy young professionals (aged 18-35) who are new to the area. Some of the key functionalities of the platform are to provide an easy way for residents to connect and communicate with each other, book a parking space, stay informed about community events, and complete their basic profile.
Given the 10-12 hour minimum time limit on this project, I knew I’d have to be methodical and efficient during my discovery phase. I needed to collect and synthesize enough user input and insights to inform the dashboard design while leaving time to refine my final high-fidelity prototypes.
02 · Design Challenge
What is the best design solution to make a connection between community platforms and community apps?
03
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Pain Points
To further assess these problems, I took a look at relevant data and insights about people and their needs relating to favorite platforms, reasons, and behaviors.
Global overview age demographics: 16-34, 4.65B users. Main reasons for using social media as of April 2022
47.5% – Keeping in touch with friends and family
26.6% – Filling spare time
13.0% – Reading news & stories
12.9% – Finding content (e.g., articles and videos)
Synthesis: User Persona
Kyle Brown
Creative | Tech Savvy | Introverted
Age: 28 Location: Orange County, CA Occupation: Software Developer Hobbies: Cycling, hiking, karaoke Status: Single
Pain Points & Concerns
Would like to connect with like-minded people but hate the noise to value ratio of social media.
Finds it challenging to find a suitable medium to communicate with users.
Finds it increasingly difficult to reach anyone outside of his existing network.
Realizes the quality of interactions is getting poorer and less personal.
Goals & Interests
Find ways to network and build self-confidence in real-time in a social setting.
Wants to promote his services without appearing spammy.
Would like to create subgroups or interest groups inside a community for focused discussions.
Wants specific features enabled for networking among the members.