Designs for Health

eCommerce | UX/UI Design

Overview

My Role

Market Research
User Research
UX Strategy
UX/UI Design
Art Direction
Prototyping

About

Designs for Health, a family-owned professional brand, offers high quality dietary supplements and medical foods exclusively to health care professionals and their patients. Guided by their founding philosophy of “Science First,” the company holds an unwavering commitment to research-driven, synergistic formulations with meaningful quantities of therapeutic ingredients, maximizing the potential for successful treatment outcomes.

Objective

Create a platform to allow health care practitioners to keep track of their patients orders.

Approach

I conducted interviews on consumers to find out about their pain points when purchasing dietary supplements online or at a brick and mortar store. I analyzed the interview results by surveys, creating user persona, and developing user journeys. The research and analysis help me gain insight into the pain points that the users are experiencing and to construct a better solution to their problems. After multiple iterations, I created a dashboard and ordering system, aiming at helping patients to stay connected with their health care practitioners.

Design Challenge

How do I bridge a gap for health care practitioners and their patients to overcome these barriers and create a more genuine and effective online experience?

Direct communication

Direct communication

Pain Points

Patients and consumers involved in health & wellness want to track their intake of dietary supplements and to get notifications when they are at risk of taking counteractive drugs. In addition, they consume medicines and/or dietary supplements daily and want to keep track of the amount they take to make sure they get enough nutrients and don’t exceed the recommended dosage.

Moreover, patients and consumers forget to take their medicines and supplements routinely, and because of that the results are not effective.

Research & Analysis

The United States is a leader of health supplement use around the world taking 31% of a $128 billion global market industry followed by China at 16%. Source

Overall health and wellness is the reason for taking dietary supplements most consumers stated in a survey.

Percentage of U.S. adults taking dietary supplements in each age group: Source

18-34
0%
35-54
0%
55+
0%

Survey Findings

User Research

Through secondary research, direct email marketing, and surveys using SurveyMonkey, a SaaS platform, I gained an initial understanding of the target user’s motivations, goals, and barriers.

12+

Online research reports and articles

8

Questions

323

Respondents

1.

What is your gender?

43%

57%

2.

What is your age?

18-34
0%
35-54
0%
55+
0%

3.

Do you now need or take medicine prescribed by a doctor? Do not include birth control.

Yes, I do
0%
No, I do not
0%

4.

Do you take dietary supplements?

Yes, I do
0%
No, I do not
0%

5.

What is your purpose in the use of dietary supplements?

To feel better
0%
Improve
energy levels
0%
Boost immune
system
0%

6.

What is most important to you when choosing dietary supplements?

A reputable source
0%
Third-party tested
0%
Supported by science
0%
A reputable
source
0%
Third-party
tested
0%
Supported by
science
0%

7.

Do you currently have health insurance, or not?

Yes, I do
0%
No, I do not
0%

8.

In a typical week, how many days do you exercise?

I don't regularly exercise

Once a week

2 to 4 days a week

5 to 7 days a week

I don't regularly exercise

Once a week

2 to 4 days a week

5 to 7 days a week

Findings

Survey respondents broadly reflected the demographics of target users. Nearly 80% percent of them are taking prescription medications, coinciding with dietary supplements and who are my target users. Furthermore, the respondents have almost the same ratio for men and women, quite evenly spread out to different regions in the United States, who belong to different age groups.

The important findings that will impact the design includes:
1. Majority of respondents would benefit from having a monitoring system.
2. HCP’s can be reputable sources for users.
3. Overall, users tend to favor a healthy lifestyle.

Therefore, it makes sense to target HCP’s and their patients as our primary focus and to design a mobile app and/or a dashboard platform, with features that encourage healthy communication.

User Personas

In order to illustrate the key audience of the product experience, and to help potential stakeholders gain more empathy for the target issues, I decided to build personas. After combining the major findings from the interviews and the surveys with other research reports I gathered online, I listed the insights I had developed which could impact the future design, sorted them on UXPressia’s website platform, and built two personas: Sporty Sienna and Feeble Fabian

Sienna Fleur

36 years old
Occupational Therapist
Boston, MA

Attributes, behavior and motivations

  • Sienna has an active social and sports life.
  • She is actively involved in sports and concentrated on her career.
  • To improve her achievements in fitness, she takes sports supplements,
    the use which is restricted periods.
  • As she focuses on her work and has no plans to have children, she also
    takes birth control pills.

Pain points and goals

  • She wants to get a notification when she should take birth control pills.
  • She wants to keep track of the use of sports supplements.

Fabian Rossi

58 years old
Mechanical Engineer
New York, NY

Attributes, behavior and motivations

  • Fabian has a congenital disease. For this reason, he takes courses of various prescribed medications.
  • Some medications should be taken at certain times of the month.
  • He has a demanding and  challenging career and at times he is purely  immersed in his workflow.

Pain points and goals

  • He wants to get notifications on when he should take his medications.
  • He wants to have a history of medications he’s been taking lately.

User Journey

Lo-fi Wireframes

My Account - Orders

Dashboard

My Account - Order Details

This feature is the most important part of this platform. The users would be able to choose a qualified candidate as their primary HCP.

Choose HCP

Design Solutions

My Account – Orders
Dashboard

Design Solutions

My Account – Order Details
Products Page

Design Solutions

My Account – Checkout
Sketch Artboards

Design Solutions

Shopping Cart
My Account – Orders History