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eCommerce | UX/UI Design
Designs for Health, a family-owned professional brand, offers high quality dietary supplements and medical foods exclusively to health care professionals and their patients. Guided by their founding philosophy of “Science First,” the company holds an unwavering commitment to research-driven, synergistic formulations with meaningful quantities of therapeutic ingredients, maximizing the potential for successful treatment outcomes.
Create a platform to allow health care practitioners to keep track of their patients orders.
I conducted interviews on consumers to find out about their pain points when purchasing dietary supplements online or at a brick and mortar store. I analyzed the interview results by surveys, creating user persona, and developing user journeys. The research and analysis help me gain insight into the pain points that the users are experiencing and to construct a better solution to their problems. After multiple iterations, I created a dashboard and ordering system, aiming at helping patients to stay connected with their health care practitioners.
How do I bridge a gap for health care practitioners and their patients to overcome these barriers and create a more genuine and effective online experience?
Direct communication
Direct communication
Patients and consumers involved in health & wellness want to track their intake of dietary supplements and to get notifications when they are at risk of taking counteractive drugs. In addition, they consume medicines and/or dietary supplements daily and want to keep track of the amount they take to make sure they get enough nutrients and don’t exceed the recommended dosage.
Moreover, patients and consumers forget to take their medicines and supplements routinely, and because of that the results are not effective.
The United States is a leader of health supplement use around the world taking 31% of a $128 billion global market industry followed by China at 16%. Source
Overall health and wellness is the reason for taking dietary supplements most consumers stated in a survey.
Through secondary research, direct email marketing, and surveys using SurveyMonkey, a SaaS platform, I gained an initial understanding of the target user’s motivations, goals, and barriers.
Online research reports and articles
Questions
Respondents
1.
What is your gender?
43%
57%
2.
What is your age?
3.
Do you now need or take medicine prescribed by a doctor? Do not include birth control.
4.
Do you take dietary supplements?
5.
What is your purpose in the use of dietary supplements?
6.
What is most important to you when choosing dietary supplements?
7.
Do you currently have health insurance, or not?
8.
In a typical week, how many days do you exercise?
I don't regularly exercise
Once a week
2 to 4 days a week
5 to 7 days a week
I don't regularly exercise
Once a week
2 to 4 days a week
5 to 7 days a week
Survey respondents broadly reflected the demographics of target users. Nearly 80% percent of them are taking prescription medications, coinciding with dietary supplements and who are my target users. Furthermore, the respondents have almost the same ratio for men and women, quite evenly spread out to different regions in the United States, who belong to different age groups.
The important findings that will impact the design includes:
1. Majority of respondents would benefit from having a monitoring system.
2. HCP’s can be reputable sources for users.
3. Overall, users tend to favor a healthy lifestyle.
Therefore, it makes sense to target HCP’s and their patients as our primary focus and to design a mobile app and/or a dashboard platform, with features that encourage healthy communication.
In order to illustrate the key audience of the product experience, and to help potential stakeholders gain more empathy for the target issues, I decided to build personas. After combining the major findings from the interviews and the surveys with other research reports I gathered online, I listed the insights I had developed which could impact the future design, sorted them on UXPressia’s website platform, and built two personas: Sporty Sienna and Feeble Fabian.
36 years old
Occupational Therapist
Boston, MA
58 years old
Mechanical Engineer
New York, NY
This feature is the most important part of this platform. The users would be able to choose a qualified candidate as their primary HCP.
My Account – Orders
Dashboard
My Account – Order Details
Products Page
My Account – Checkout
Sketch Artboards
Shopping Cart
My Account – Orders History
