Prado West

Property Website

Prado West is a welcoming, vibrant centerpiece for a community that loves the coastal breeze, recreation, local music, civic arts, delicious food, and sharing all of these things with neighbors and friends.

Client

Prado West

Timeline

2 months

Service

Art Direction · Brand Strategy · UX Strategy · Visual Design

Objective

01 · ABOUT

Prado West is a new, mixed-use, multi-family building in Dana Point, California. The site is located between the Pacific Coast Highway (PCH) and Del Prado Avenue, with easy access to the I-5 highway, shops, restaurants, bike/hiking trails, and the Dana Point Marina.

02 · Approach

This property is true luxury, with premium-level finishes, and would like a website that reflects a very high-end feel. Think modern and contemporary. Straightforward navigation and reference the current splash page regarding lifestyle imagery direction.

03 · Design Challenge

The goal is to provide intuitiveness of navigation. Designed a subdivision of all the content into several logical blocks, placed the navigation menu at the top of the page, and ensured one could get somewhere (by automatic scrolling) by clicking some of the menu items.