Dashaan is a User Experience and Product Designer with years of practical knowledge across a variety of disciplines – from user experience to visual design, advertising, marketing, branding, print design and photography. He has worked on national and international brands, both in-house and at multiple advertising agencies. His creative approach begins with the study of human-centered motivations and impulses, and the way users interact with objects and technology within the scope of the project. He starts by looking at what drives people: What motivates them? How do they interact? What impulses do they have? Using these insights, he develop models, products, and services that satisfy emotions while providing functionality.

As technology progresses, things tend to get more complex. Through design, Dashaan sees a special opportunity to make these complex processes simple, delightful and joy to use every day.

Everybody values design, either consciously or unconsciously. Design allows companies to differentiate themselves by showing attention and care to their users. This is why Dashaan loves creating thoughtful, meaningful and polished experiences, making both the creators and customers happy.